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On November 10, 2011, Christa Kozy the president of my local Lake Township Chamber of Commerce hosted nationally known speaker Cinda Baxter to talk to local businesses about The 3/50 Project. At that event, we learned about how The 3/50 Project came to be, what its grown into today, and most importantly how we could use it to strengthen our own businesses.

On that day, I became a proud (and enthusiastic) supporter of The 3/50 Project. This is true, because it can be verified on my Facebook Timeline. :-)

One of the ideas Cinda Baxter presented was The 3/50 Project Window Display. The idea is to invite people who visit your business to write down on a postcard three locally-owned, independent businesses that they love and would not want to lose. Then display these postcards in your window, and have a contest.

So we did it. And, in just three weeks we had almost 200 postcards on display in our window.  Then at the end, we held a drawing and gave away three $50 gift certificates. It was a blast. And, we learned at least two things.

First, The 3/50 Project Window Display made people think about and ask the question: “What’s an Independent?”

We used The 3/50 Project’s definition of an Independent:

1. The majority of the business’ ownership is private, by employees, the community, or an area cooperative, and is resident to the community in which it’s based

2. The business operates out of a physical storefront or similar and is the only business residing at that specific doorway’s address (not a kiosk, home based business, etc.)

3. The business relies solely on its unique name and reputation (ie, does not “wear” a regionally or nationally recognized brand name)

Second, if you are a local business owner (or work for one) listed below, we raised awareness for you and your business. You’re welcome. We hope you do the same.

Bottom line, participating in The 3/50 Project Window Display helped our business and other local brick & mortar businesses at the same time. I think that’s what they call a “win-win.” Cinda Baxter is a good genius. We love her.

Here is the list of the local, independent businesses in Lake Township that our clients and patients love and do not want to lose:

  1. Ashleigh Scott Salon
  2. Aunt Cindi’s Donuts
  3. Beginnings Salon & Day Spa
  4. Beiler’s Penn Dutch Market
  5. Best Bib & Tucker
  6. Briana’s Elite Dance Studio
  7. Larry D. Bucher, DDS
  8. Carlo’s Trattoria
  9. Central City Motorcars
  10. Concorde Therapy – Hartville
  11. Consign and Design Home Furnishings
  12. Country Clean Car Wash
  13. Country Flowers & Herbs
  14. Clearwater Park
  15. Creative Learning Preschool
  16. Dahlman’s Carpet
  17. Eaton Place
  18. Erb’s Automotive
  19. Excelerated Fitness & Pilates
  20. Faded Velvet
  21. Family Eyecare Center
  22. Frontier Restaurant
  23. Half Off Deals / NeoFill
  24. HallStar Sports
  25. Hartville Café & Coffee House
  26. Hartville Chocolate Factory
  27. Hartville Collectibles
  28. Hartville Contractors Supply
  29. Hartville Elevator Co.
  30. Hartville Hardware
  31. Hartville Health & Wellness Centre
  32. Hartville Kitchen
  33. Hartville Marketplace & Flea Market
  34. Hartville Locker Services
  35. Hartville Mercantile
  36. The Hartville News
  37. Hartville Sod Farm
  38. Hartville Thrift Shoppe
  39. Hartville Tire & Radiator
  40. The Hartville Tool Exchange
  41. Hartville Travel
  42. Hartville Veterinary Clinic
  43. Jim’s Autocare
  44. Lake Community Federal Credit Union
  45. Lakeview Golf Course
  46. Lucky Star Chinese Food
  47. Mel’s Barber Shop
  48. Meet Me At Irene’s Restaurant
  49. Mi Casa Mexican Restaurant
  50. Pastore’s Dry Cleaning
  51. Personal Fitness Studio
  52. Posh Pet
  53. R Grocery Outlet
  54. Ramsburg Insurance & Financial Services
  55. Seven Hills Golf Club
  56. Tim’s Auto Services
  57. TJ Nails
  58. Tri-County Medical Services
  59. Twice Is Nice Consignments
  60. Two E’s in a Pod
  61. Uniontown Veterinary Clinic
  62. Walden’s Barber Shop

P.S. The top five vote getters were:

  1. Hartville Health & Wellness Centre

  2. Hartville Hardware

  3. Hartville Kitchen

  4. Hartville Chocolate Factory

  5. Mi Casa Mexican Restaurant

So, who do you love and not want to lose?

 

CLICK HERE for The 3/50 Project Window Display Postcards

  1. April 7, 2012

    Would you please send me a copy of the postcard you used. I would love to do this in my store in Decatur, GA!

    Smiles,
    Shirlyn
    Melrose On Ponce

  2. April 10, 2012

    I too would love to do this in our store!
    Do you mind sharing the post card you used with us as well?
    Thank Bunches,
    Mindy
    Shoestrings
    Cottage Grove, OR

    • I just sent you an email, Mindy. And, I posted a link at the end of the post where you can download a copy.

  3. April 12, 2012

    What can I say, I’m proud to have you as a member! Thanks for attending the event and keeping the message going! Excited to hear your presentation on Wednesday during Morning Connections Networking!

  4. April 18, 2012

    GREAT presentation today at the Lake Township Chamber Networking session! Thank you for continuing to inspire!

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