Who Do You Love and Not Want to Lose?
On November 10, 2011, Christa Kozy the president of my local Lake Township Chamber of Commerce hosted nationally known speaker Cinda Baxter to talk to local businesses about The 3/50 Project. At that event, we learned about how The 3/50 Project came to be, what its grown into today, and most importantly how we could use it to strengthen our own businesses.
On that day, I became a proud (and enthusiastic) supporter of The 3/50 Project. This is true, because it can be verified on my Facebook Timeline. 🙂
One of the ideas Cinda Baxter presented was The 3/50 Project Window Display. The idea is to invite people who visit your business to write down on a postcard three locally-owned, independent businesses that they love and would not want to lose. Then display these postcards in your window, and have a contest.
So we did it. And, in just three weeks we had almost 200 postcards on display in our window. Then at the end, we held a drawing and gave away three $50 gift certificates. It was a blast. And, we learned at least two things.
First, The 3/50 Project Window Display made people think about and ask the question: “What’s an Independent?”
We used The 3/50 Project’s definition of an Independent:
1. The majority of the business’ ownership is private, by employees, the community, or an area cooperative, and is resident to the community in which it’s based
2. The business operates out of a physical storefront or similar and is the only business residing at that specific doorway’s address (not a kiosk, home based business, etc.)
3. The business relies solely on its unique name and reputation (ie, does not “wear” a regionally or nationally recognized brand name)
Second, if you are a local business owner (or work for one) listed below, we raised awareness for you and your business. You’re welcome. We hope you do the same.
Bottom line, participating in The 3/50 Project Window Display helped our business and other local brick & mortar businesses at the same time. I think that’s what they call a “win-win.” Cinda Baxter is a good genius. We love her.
Here is the list of the local, independent businesses in Lake Township that our clients and patients love and do not want to lose:
- Ashleigh Scott Salon
- Aunt Cindi’s Donuts
- Beginnings Salon & Day Spa
- Beiler’s Penn Dutch Market
- Best Bib & Tucker
- Briana’s Elite Dance Studio
- Larry D. Bucher, DDS
- Carlo’s Trattoria
- Central City Motorcars
- Concorde Therapy – Hartville
- Consign and Design Home Furnishings
- Country Clean Car Wash
- Country Flowers & Herbs
- Clearwater Park
- Creative Learning Preschool
- Dahlman’s Carpet
- Eaton Place
- Erb’s Automotive
- Excelerated Fitness & Pilates
- Faded Velvet
- Family Eyecare Center
- Frontier Restaurant
- Half Off Deals / NeoFill
- HallStar Sports
- Hartville Café & Coffee House
- Hartville Chocolate Factory
- Hartville Collectibles
- Hartville Contractors Supply
- Hartville Elevator Co.
- Hartville Hardware
- Hartville Health & Wellness Centre
- Hartville Kitchen
- Hartville Marketplace & Flea Market
- Hartville Locker Services
- Hartville Mercantile
- The Hartville News
- Hartville Sod Farm
- Hartville Thrift Shoppe
- Hartville Tire & Radiator
- The Hartville Tool Exchange
- Hartville Travel
- Hartville Veterinary Clinic
- Jim’s Autocare
- Lake Community Federal Credit Union
- Lakeview Golf Course
- Lucky Star Chinese Food
- Mel’s Barber Shop
- Meet Me At Irene’s Restaurant
- Mi Casa Mexican Restaurant
- Pastore’s Dry Cleaning
- Personal Fitness Studio
- Posh Pet
- R Grocery Outlet
- Ramsburg Insurance & Financial Services
- Seven Hills Golf Club
- Tim’s Auto Services
- TJ Nails
- Tri-County Medical Services
- Twice Is Nice Consignments
- Two E’s in a Pod
- Uniontown Veterinary Clinic
- Walden’s Barber Shop
P.S. The top five vote getters were:
-
Hartville Health & Wellness Centre
-
Hartville Hardware
-
Hartville Kitchen
-
Hartville Chocolate Factory
-
Mi Casa Mexican Restaurant
So, who do you love and not want to lose?
CLICK HERE for The 3/50 Project Window Display Postcards
Would you please send me a copy of the postcard you used. I would love to do this in my store in Decatur, GA!
Smiles,
Shirlyn
Melrose On Ponce
Absolutely, Shirlyn. I will email that to you on Monday morning.
I too would love to do this in our store!
Do you mind sharing the post card you used with us as well?
Thank Bunches,
Mindy
Shoestrings
Cottage Grove, OR
I just sent you an email, Mindy. And, I posted a link at the end of the post where you can download a copy.
What can I say, I’m proud to have you as a member! Thanks for attending the event and keeping the message going! Excited to hear your presentation on Wednesday during Morning Connections Networking!
Thanks, Christa! See you Wednesday.
GREAT presentation today at the Lake Township Chamber Networking session! Thank you for continuing to inspire!